3/5
The Lego Movie is a two-hour long advertisement that you have to pay to see. Yes, it has a story and characters, but so do thirty-second TV bits. And that doesn't change the fact that it is an advertisement for a brand, even if it is a brand that many people have fond childhood memories of. I typically don't mind product placement (e.g., I, Robot) or obvious sponsorship (e.g., The Hire: Powder Keg) as long as the movie can stand on its own merits. This movie cannot. If our analytic functions weren't so warped by our communal nostalgia of the lovable building bricks, it would be obvious to everybody just how middle-of-the-road this movie is.
The movie is frustrating because its creators seem confused as to what they are trying to say. Every theme seems half-baked, every new message inconsistent with the last one. The Lego Movie is a conceptual mess. The only thing I am certain of is that this movie thinks Legos are awesome and that you should go buy some right now!
The movie starts by satirizing the idea that following rules is good, by mocking the idea that teamwork is beneficial. (Side note: is it even really that bad to abide by laws? to work as a team?) It uses the incredibly catchy song Everything Is AWESOME!!! as a representation of the fascist, domineering society where we lose our individuality, but then uses that very same song to cheer up one of the characters later on. So are we supposed to like it or are we supposed to reject it? Because it's currently one of the most popular songs on iTunes.
And I'm a little confused by the ending. I don't want to spoil things for those who haven't seen it, so I urge people who don't want this mediocre movie spoiled to stop reading now. After this sentence there be spoilers. So is Emmett real or is he in the boy's imagination? If it's all made up, then how did Emmett move around on the table and attract the boy's attention? If it's all real, then it seems as if the boy just took credit for building literally hundreds of new designs that the Lego people actually built! Seems a little fishy to me. See what I mean when I say that the movie feels underdeveloped and poorly-thought out?
IMDb link: http://www.imdb.com/title/tt1490017/