The Avengers is a spectacle in the most gaudy way possible. I suppose that's not entirely unanticipated given the fact that the last six movies put out by Marvel have basically been advertisements for this one. And that this comic book nerd's fantasy has been decades in the making. It had to come out with a bang. And bang it did, with the most profitable opening weekend of all time. And yet, despite all its financial success, I don't feel like this movie will be remembered for very long. It's one of those movies everybody just had to see because everyone else was talking about it, but then it seemed to slowly fade into obscurity.
Iron Man and The Dark Knight were, for me, the two big superhero movies from the last 10 years, each taking wildly divergent paths. The Dark Knight was serious, filled with gritty realism and terrifying villains. Iron Man was humorous, good-natured fun. The Avenger is firmly entrenched in the latter camp; it's the next movie in a line of factory-made films cut from the same cloth as Iron Man aimed to guarantee success with the least risk possible. And it is an entertaining, well-written, well-paced film that probably didn't offend anybody. But it was more of a Marvel movie than a Joss Whedon movie, and I think that's my issue with the film.
Joss Whedon's writing and directing here was relatively uninspired compared to The Cabin in the Woods, Serenity/Firefly, and Dollhouse. There were some clever lines and cool twists in the plot, and Whedon effortlessly balanced five major leads with widely varying characteristics and motivations, but nothing about this movie really impressed me in any way. It's a fine movie; I just expected a lot more given Whedon's involvement. He can--and will--do better.
IMDb link: http://www.imdb.com/title/tt0848228/